LAS VEGAS (Friday, May 23, 2025) – Las Vegas Lights FC today announced a new partnership with BeatBox Beverages for the 2025 season, bringing even more energy, excitement and flavor to the fan experience at Cashman Field.
BeatBox, the Original Party Punch and one of the fastest-growing ready-to-drink (RTD) beverages in the U.S. is taking over the Club’s main video board – now officially renamed “The BeatBox.” The flavorful, non-carbonated, wine-based cocktail beverages will also be available for purchase in its signature resealable cartons at all home matches this year.
“We’re thrilled to welcome BeatBox to the Lights,” said Lights CEO Shawn McIntosh. “BeatBox is a disruptor in the industry that stands apart and excels at bringing people together. For us as a club, continuing to elevate the matchday experience for our fans is an important goal. So, as our video board becomes ‘The BeatBox’ and other activations begin, we’re excited to collaborate with them to bring the party together at Cashman Field.”
From pre-game tailgate parties to in-game activations and fan giveaways, BeatBox will play a key role in turning up the volume on and off the field. This partnership builds on BeatBox’s growing presence in live sports and entertainment venues across the country, including stadiums, racetracks, music festivals and other fan-first occasions where fans come together to celebrate.
“Las Vegas knows how to bring the party, and so do we,” said Zech Francis, SVP Global Marketing at BeatBox. “This partnership is an ideal match for our mission to fuel unforgettable fan experiences – we love the energy and excitement Las Vegas Lights FC brings to this incredible city and we can’t wait to light it up together at Cashman Field this season.”
Las Vegas will next play at home on Saturday, May 24 against El Paso Locomotive FC for Card Collector Night. Tickets are available now at lasvegaslightsfc.com/tickets.
About Las Vegas Lights FC
Las Vegas Lights FC is the home for professional soccer in downtown Las Vegas. The club calls historic Cashman Field home and competes in the USL Championship, the second division of professional soccer in the United States. Under Jose Bautista’s ownership since January 2024, the club qualified for the playoffs for the first time in club history last season and reached the Western Conference final. For more information, visit LasVegasLightsFC.com.
About BeatBox Beverages
BeatBox is more than a party favorite–it’s a category disruptor redefining the alcohol industry. Founded in 2012 as an MBA project at UT Austin, BeatBox gained national attention in 2014 after a game-changing appearance on Shark Tank. Today, the ‘Original Party Punch’ is sold in all 50 states and available at over 130,000 retail locations nationwide. As one of the fastest-growing ready-to-drink (RTD) beverages in the United States, BeatBox offers more than 15 bold and nostalgic flavors served in its signature sustainable, resealable packaging. Ranked as the #1 RTD alcohol brand in convenience stores for 2024, BeatBox combines innovation, philanthropy, a passion for live music, and a thriving community of superfans to deliver fun, flavor-packed energy with every sip. Learn more at BeatBoxBeverages.com and follow on Instagram.