Las Vegas (NV) — Las Vegas Lights FC and Cashman Field, the iconic downtown soccer stadium in the Entertainment Capital of the World, announced today that Jarritos and the Novamex brand of sodas have agreed to an exclusive three-year pouring rights agreement.
“This partnership shatters the stranglehold of cola brands on U.S. sports venues,” said Lights FC owner Brett Lashbrook. “Jarritos is the soda that our fans love. They are tired of the same flavor choices that are constantly pushed down sports fans’ throats. Jarritos is the only partner that offers a rainbow of flavors to match everyone’s desired taste. Jarritos’ goal to shake up the static American soda landscape mirrors Lights FC’s ambitions to become the next big American soccer success story.”
In addition to pouring rights at every concession stand, stadium restaurant and VIP seating area, Jarritos will be featured on a patch on team jerseys, and receive prominent signage, access to Lights FC marks and logos, hospitality opportunities, retail activations, community programs and much, much more.
Las Vegas will be the centerpiece of year-round promotions by Jarritos. The popular sodas will reward lucky consumers with trips to Las Vegas, including VIP experiences with the Lights.
ABOUT JARRITOS
More than sixty years ago, Jarritos was introduced as Mexico’s first national soft drink. Today, Jarritos is the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon. Whether it is the distinctive glass bottle or the various unique and great fruit flavors, Jarritos can be found throughout the U.S. in major and independent grocery stores, Mexican restaurants, taquerias, catering trucks, and convenience stores. Jarritos flavors are a reflection of Mexico in its array of traditional Mexican flavors made with real sugar and 100% natural flavors including Tamarind, Mandarin, Fruit Punch, Jamaica, Lime, Grapefruit, Guava, Pineapple, Strawberry, Mango, Passion Fruit, and MXCN Cola.
ABOUT LAS VEGAS LIGHTS FC
Las Vegas Lights FC exploded onto the U.S. soccer landscape in 2018 with an over-the-top fan experience that feels a bit like Madrid, Manchester or Mexico City – with unique Las Vegas energy. In its inaugural campaign at Cashman Field in downtown Las Vegas, the Lights were one of just six teams in the United Soccer League to average 7,000+ fans per game. For the second season in team history, U.S. soccer legend Eric Wynalda was hired as the team’s new manager. Named “the most interesting team in America” by Sports Illustrated, Lights FC has seen unparalleled success off the field through innovative and transcendent partnerships in beverages, gaming, apparel and more.
